Your Data & AI Marketing Preview
Data & AI Marketing Toronto returns to the Hyatt Regency on December 2 & 3, 2019. Now in its 7th year running, this 2-day conference and expo promises to be the best one yet with a stellar lineup of speakers, case studies, panels and workshops. But that’s not all, attendees also have the opportunity to customize their own program, allowing them to build a uniquely tailored experience that they can share with their teams.
Learn from 60 marketing mavens at Toronto’s only conference that brings marketing and data science together to fully represent the data marketing ecosystem.
Sit in on one of our panels and hear from real life marketers that are driving the changes in the data marketing landscape. Read more about our panels below.
The Changing Role of Marketing Leaders
The role of the marketing leader is changing just as rapidly as marketing technology, their position is no longer siloed to branding and marketing activities but rather involves aspects of customer experience, sustainability and business intelligence. This panel will be attended by some of the industries highly established marketing leaders to discuss how their role has evolved and some of their predictions for the road ahead. Will the role of the CMO become obsolete? Join us to find out!
Experiential Marketing: Collect and Utilize Real-Time Data
Experiential marketing continues to rise in popularity due to its ability to restore trust and authenticity for consumers through a brand experience. But while marketing is evolving into this experiential discipline it often lacks valuable real-time actionable data. Experiential marketing is shifting to simultaneous existence online and offline in order to create real-time personalization of customer experiences across all touchpoints. Join our panel of marketing experts to find out how your organization can create a brand experience that generates measurable insights for your business.
Loyalty Isn’t Dead..Yet
Customer loyalty has recently been under fire for being deemed irrelevant and rather impossible as technology gives the consumer the ultimate power of unlimited choice. As technology transforms the customer’s shopping habits, purchases and emotional response to a brand’s image, it’s not too late for companies to explore new ways to attract and retain a loyal audience. Learn from industry leaders on how your business can shift from targeting a customer transaction to a focus on creating a lasting relationship with your customer.
Machine Learning Marketers
Machine learning allows marketers to collect data in real time and immediately turn that data into actionable insights. Marketers are using machine learning for anything from content creation to collecting in-depth analytics, and everything in between. Incorporating machine learning into your marketing strategy takes more than investing in new tools; investing in training and new hires is just as important. Explore how team leaders are managing high expectations for their employees to upgrade their skill sets and the shifts in their team’s dynamics.
Solutions Demonstrations Stage
Do you recommend or approve solutions for your team? Then you can’t miss our solutions demonstration stage! Meet 35 exhibitors that are ready to help you choose the right solutions for your team. Interested in booking a meeting with one of our exhibitors? Keep your eyes peeled for our business meetings app launching soon. More details to follow shortly.
Don’t miss out on Data & AI Marketing Toronto! Book now and save 25% off your conference pass.
This Year’s Attendees
Bank of America // Bell // BMO // Borrowell // Canada Goose // CIBC // Cineplex // Corus Entertainment // DentsuAegis // Epsilon // Foodora // General Mills // Indigo // IPG Mediabrands // Loblaw Digital // Manulife // Mercedez-Benz // Mondelez International // NHL // Porter Airlines // PwC // RBC // Rogers Communications // Scotiabank // Sobeys // Suncor Enegery // Telus // theScore // TIFF // Wavemaker // YMCA // and many more.
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