Director Data Activation and Ad Products
Sach serves as Director Data Activation and Ad Products at Walmart Canada, leading a transformative program that encompasses the Walmart Canada Digital marketing technology stack to deliver contextually relevant, right-time consumer experiences for the enterprise across all core lines of business. His team is responsible for delivering a best-in-class customer experience by overseeing activation of data, audience management technology and strategy, A/B testing and optimization, data distribution governance, and multi-channel attribution. Sach is a seasoned professional with extensive experience in the Retail, Media and Telecommunications arena with a proven track record of leading digital transformation at three large Canadian Media organizations. He has scaled high-performance cross-functional teams and as a strategic leader, coached and mentored them by cultivating a spirit of collaboration. Sach has a Master of Business Administration degree from the McGill University, and a Bachelor of Engineering (B.Eng), Telecommunications.