Roberto Gennaro

Chief Digital Officer

Redtag.ca

Roberto Gennaro is the Chief Digital Officer at redtag.ca / Red Label Vacations Inc. group of companies, where he leads Digital Marketing, Innovation, customer acquisition, analytics and email marketing. Roberto is a 15-year veteran and brings a wealth of experience and strategy to Red Label Vacations Inc., he has been an integral part of the growth of the company over the years. Transforming the digital future of the company and drive growth by converting traditional to digital, Roberto’s focus is on customer data and how it plays a role with evolving technologies, using ML+ AI while delivering a great customer experience. Roberto has had the pleasure of working with some of the brightest minds in digital and technology over the years. He is a member of the Bot Defence Council in San Francisco that helps protect the web from malicious bots and non-human traffic. Roberto is also an avid Public Speaker, with a main focus on digital transformation, analytics, conversion optimization, ML + AI. Roberto’s specialties include Digital Marketing & Strategy, {SEM} Paid Search, {SEO} Organic Search, Social Media, Affiliate Marketing, Email Marketing, Market Research & Analytics, Adobe Campaign, Adobe Analytics, Adobe Target and Bot Mitigation.