Pat Pellegrini

President & Chief Executive Officer


Pat is the President and Chief Executive Officer at Vividata, Canada’s authoritative source for insights on consumer and media behavior and the leading provider of cross platform audience measurement for publishers.  Last year, Pat launched Vivintel, the custom research arm of Vividata, and a series of widely renowned consumer studies on cannabis, sports & e-sports, ethnicity, trust in news, with more to come. Prior to joining Vividata, Pat was President and Chief Research Officer at Simmons Research, a leading US consumer and media research company that measures consumer preferences, attitudes and media behaviors by overlaying survey and passive data collection using advanced measurement science.  In 2017, Simmons Research was featured in the American Marketing Association’s annual Top 50 report recognizing the top research companies. Pat is a frequent speaker at research industry conferences around the world, and has authored and presented renowned and award-winning papers, including studies on passive media measurement technology, hybrid online measurement, and improving advertising effectiveness through psychographics.