Michelle Fernandes oversees client relationship and sales at Polaris Intelligence and handles all requests, consultation and support to and from clients. Michelle has 25 years experience and is an out of the box thinker solving complex business issues. Drawing on these years of experience, Michelle has been providing guidance on the development of Polaris Intelligence with a vision to provide an innovative and easy to use online solution designed to provide the market insights required to answer the most important business questions. Polaris Intelligence connects businesses with strategic consumer data, spatial and analytical intelligence.
Michelle has a background in media having worked in a senior capacity with companies like Global, CBS and Nielsen Media Research. Michelle launched several data and software products over the course of her career and is always looking for ways to innovate. Michelle holds a business degree from the University of British Columbia and is the past President of the Association of Broadcast Communicators.