Laura Warren

Founder and Chief Storyteller


Over a 20-year career in leadership roles with Canada’s largest syndicated research and loyalty firms, Laura became known as the ‘data whisperer’ because of her ability to clarify complex issues through data, graphics, and narrative. With Storylytics, Laura has distilled these skills into a practical framework that addresses the tension between data and drawing out stories that matter.  Today, Laura coaches and consults in data-based storytelling, and leads a range of workshops that have helped some of Canada’s largest institutions turn data into ideas that inspire change.