Vice President, Direct & Digital Marketing
Heather Clark joined SickKids Foundation in January 2016. In her role as Vice President, Direct & Digital Marketing, Heather is responsible for driving innovation and growing the direct and digital marketing portfolio to increase fundraising revenue.
Heather is an accomplished senior marketer with experience in B2B and B2C marketing, including brand strategy, mass media advertising, digital marketing and direct marketing. She has a proven track record of developing and implementing customer-centric solutions with ROI-driven business models for some of the world’s biggest brands, such as Chatelaine, Coca-Cola, FedEx, Joe Fresh, Maclean’s, Tim Hortons and Today’s Parent.
Heather graduated from the University of Guelph with an Honours Bachelor of Commerce degree in Marketing Management. She is an award-winning marketer, developing the strategies for twelve different campaigns that have gone on to win top awards for achieving results. She has been recognized by Marketing Magazine as “one to watch”, and she was the chosen alumnus to provide the keynote speech at the University of Guelph President’s Welcome, Class of 2010.
In her spare time, Heather writes fiction. She is the bestselling author of two novels, Chai Tea Sunday and Elephant in the Sky. Heather also enjoys travelling, SCUBA diving and reading, but her greatest joy comes from spending time with her husband and three children.