Darrick Li

Senior Director, Canada


Darrick Li has been a part of the Comscore Canada team for over 11 years.  As a Senior Director, Darrick works with some of the leading agencies, publishers and marketers in the digital media, marketing, and advertising industry.  His unwavering work ethic and ambition to become a great storyteller has led him to a dedication towards his client base that includes Amazon, Bell Media, Corus, Google, and Dentsu Aegis Network.  Darrick is also part of the Marketing faculty at Seneca College, teaching with the Social Media graduate certificate program.  Darrick has also become actively involved with the Association of Canadian Advertisers, the Canadian Marketing Association, involvement with the IAB Canada Mobile and Research Committees, Ad Club’s Annual Digital Day, along with speaking engagements in some of the industry’s largest conferences across Canada.