Chris Saniga is the Head of Industry for Facebook and Instagram Canada. His primary focus is in the Financial Services and Telecommunications verticals where he leads industry teams that are partnering with Canada’s leading companies to drive acquisition and business growth. Before Facebook, Chris was a Partner at Deloitte focused on technology enabled business transformation. Prior to Deloitte, Chris spent 9 years at SAP where he was a Senior Vice President leading the Consulting practice for Canada. Chris is a McMaster University alumnus, and recently completed a certificate program at Kellogg School of Management focused on AI, Automation, & Analytics.