As the VP Marketing at WW Canada, and a purpose-driven, digital first marketer, Ali leads a team whose mission is to inspire healthy habits for real life, with as many Canadians as possible.
Prior to joining WW in August 2018, Ali held senior leadership roles at Facebook, where she was the Head of Consumer Packaged Goods and Government, and at Unilever, where she was a Senior Marketing Director. Her years at Unilever involved leading the growth on purpose-driven brands like Dove, Hellmann’s and Becel.
Ali holds an HBA from Ivey Business School at Western, and an MBA from Schulich School of Business at York. She also sits on the boards of Canada Learning Code and Royal St. George’s College.
Outside of work, Ali is married with two kids, an avid cook, and enjoys long walks and cuddles with her super cute Goldendoodle.