Program : December 3rd, 2019

KING 1

  • Plenary Sessions: Turning Data Into Intelligence
  • Hyperpersonalization

    8:45 am - 9:15 am

  • Loyalty Isn't Dead..Yet! Panel

    9:15 am - 10:00 am

    Customer loyalty has recently been under fire for being deemed irrelevant and rather impossible as technology gives the consumer the ultimate power of unlimited choice. As technology transforms the customer’s shopping habits, purchases and emotional response to a brand’s image, it’s not too late for companies to explore new ways to attract and retain a loyal audience. Learn from industry leaders on how your business can shift from targeting a customer transaction to a focus on creating a lasting relationship with your customer.
  • CX Transformation

    10:00 am - 10:30 am

  • Networking Break

    10:30 am - 11:00 am

  • Data Science for Marketers

    11:00 am - 11:30 am

  • Audience Targeting

    11:30 am - 12:00 pm

    • Zain Ladha Brand Strategy Manager Buzzfeed

  • Networking Lunch

    12:00 pm - 1:00 pm

  • KING 1
  • Track: Establishing Economic Value
  • Session Presented By: Nlogic

    1:00 pm - 1:30 pm

    • David Phillips President and COO NLogic

  • Case Study: How to remodel your Marketing Spend When facing new regulation

    1:30 pm - 2:00 pm

    Governments and tech platforms are regulating the collection and use of data at an increasing rate. These regulation create a host of new challenges for marketers in areas like attribution, ad optimizations, and audience building. In this session, you’ll learn and understand how to remodel your marketing spend to drive results and create a competitive advantage when facing new regulation.
    • Brennan Clark Growth Marketing Manager Sago Mini

  • Shortening the Sales Cycle with AI

    2:00 pm - 2:30 pm

  • Industrialization of AI

    2:30 pm - 3:00 pm

  • Networking Break

    3:00 pm - 3:30 pm

  • Dynamic Pricing

    3:30 pm - 4:00 pm

  • How to successfully leverage in-house start ups to drive innovation in large corporations

    4:00 pm - 4:30 pm

  • Data Marketing Budget 101 for SMEs

    4:30 pm - 5:00 pm

  • Cocktail Reception

    5:00 pm - 6:00 pm

KING 2

  • Plenary Sessions: Turning Data Into Intelligence
  • KING 2
  • Track: Automate and Integrate
  • Future of Subscription Based Business

    1:00 pm - 1:30 pm

    • Nada Arnot GM Sundance Now AMC Networks

  • Programmatic Advertising and AI

    1:30 pm - 2:00 pm

  • AI Powered Voice Marketing

    2:00 pm - 2:30 pm

  • Session Presented By: Environics

    2:30 pm - 3:00 pm

  • Networking Break

    3:00 pm - 3:30 pm

  • Connecting Data and Content

    3:30 pm - 4:00 pm

  • Data Onboarding

    4:00 pm - 4:30 pm

  • Panel : Machine Learning Marketers

    4:30 pm - 5:15 pm

    Machine learning allows marketers to collect data in real time and immediately turn that data into actionable insights. Marketers are using machine learning for anything from content creation to collecting in-depth analytics, and everything in between. Incorporating machine learning into your marketing strategy takes more then investing in new tools; investing in training and new hires is just as important. Explore how team leaders are managing high expectations for their employees to up grade their skill-sets and the shifts in their team’s dynamics.
    • Eric Broda Executive Consultant - AI / Machine Learning (Implementation) CIBC

    • Moderator: Jennifer Vlasiu Big Data Analytics Instructor York University

  • Cocktail Reception

    5:15 pm - 6:00 pm

KING 3

  • Track: Solutions Demo Stage
  • Vendor Demonstration Session

    9:30 am - 10:00 am

  • Vendor Demonstration Session

    10:00 am - 10:30 am

  • Networking Break

    10:30 am - 11:00 am

  • Session Presented By: Environics

    11:00 am - 11:30 am

  • Session Presented By: Mapp

    11:30 am - 12:00 pm

  • Networking Lunch

    12:00 pm - 1:00 pm

  • KING 3
  • Track: Solutions Demo Stage
  • Reserved for Platimum Sponsor

    1:00 pm - 1:30 pm

  • Vendor Demonstration Session

    1:30 pm - 2:00 pm

  • Vendor Demonstration Session

    2:00 pm - 2:30 pm

  • Vendor Demonstration Session

    2:30 pm - 3:00 pm

  • Networking Break

    3:00 pm - 3:30 pm

  • Vendor Demonstration Session

    3:30 pm - 4:00 pm

  • Vendor Demonstration Session

    4:00 pm - 4:30 pm

  • Vendor Demonstration Session

    4:30 pm - 5:00 pm

  • Cocktail Reception

    5:00 pm - 6:00 pm


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