Program : December 3rd, 2019
KING 1
- Plenary Sessions: Turning Data Into Intelligence
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Keynote Address - Unlocking Data to Activate Your Locations
8:45 am - 9:15 am
Understanding how consumers navigate the world around you is a powerful lever when trying to drive consumers to physical storefronts. But in a world where all locations have a different physical footprint, how do you stand out from the crowd? Learn how some of the most innovative brands are taking charge of their destination-based data to help move people to physical storefronts. By working together to build location insights into a brand’s campaign, and embracing a test and learn mindset, brands can quickly to prove what works - and scale results.-
Mike Jolly Global Head of Measurement & Insights Waze
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Loyalty Isn't Dead..Yet! Panel
9:15 am - 10:00 am
Customer loyalty has recently been under fire for being deemed irrelevant and rather impossible as technology gives the consumer the ultimate power of unlimited choice. As technology transforms the customer’s shopping habits, purchases and emotional response to a brand’s image, it’s not too late for companies to explore new ways to attract and retain a loyal audience. Learn from industry leaders on how your business can shift from targeting a customer transaction to a focus on creating a lasting relationship with your customer.-
Carey Lamoureux Chief Customer Experience, Senior Manager Nissan Canada
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Chris Saniga Director, Multi Vertical Lead Facebook
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Moderator: Jessica Weshler Marketing Manager Philips North America
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Sumit Sarkar Head, Customer Experience, Strategy And Segments BMO Bank Of Montreal
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Driving Action Through Emotion
10:00 am - 10:30 am
Are you looking to connect with your audience in a deeper way? If your video marketing tactics are to be successful, they should work to inspire the right emotions in your target audience. Join Corey Vidal, YouTube creator and entrepreneur, to understand how you can better elicit emotions from your customers that drive authentic and meaningful action.-
Corey Vidal YouTube Creator, Director, And Entrepreneur YouTube
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Networking Break
10:30 am - 11:00 am
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Agile Marketing
11:00 am - 11:30 am
As businesses employ martech strategies and adopt marketing technology tools they also adapt the agile manifesto effort traditionally found among tech teams. Learn how your team can adopt the agile manifesto and unite your team around the continuous delivery of customer value.€ -
Audience Targeting
11:30 am - 12:00 pm
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Networking Lunch
12:00 pm - 1:00 pm
- KING 1
- Track: Establishing Economic Value
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Dataopia: How to Avoid Being Blinded by Data
1:00 pm - 1:30 pm
As we get access to more and more data, it's easy to believe that we inevitably understand more and more of the world around us. In fact, the opposite can be true. We can become blinded by the data we have to the realities not covered numerically. Learn more about how to uncover our blind-spots, how to use data smartly, and why no-one should ever, ever have a data strategy.
Session Presented By: Nlogic-
David Phillips President and COO NLogic
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Case Study: How to remodel your Marketing Spend When facing new regulation
1:30 pm - 2:00 pm
Governments and tech platforms are regulating the collection and use of data at an increasing rate. These regulation create a host of new challenges for marketers in areas like attribution, ad optimizations, and audience building. In this session, you’ll learn and understand how to remodel your marketing spend to drive results and create a competitive advantage when facing new regulation.-
Brennan Clark Growth Marketing Manager Sago Mini
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AI called - You can have your job for another year
2:00 pm - 2:30 pm
Right now, the world’s most valuable resource is data, but not all data is equal, and companies are having a hard time finding the right talent to leverage the marketing analytics that go along with it. Good data analysts, like good data, are hard to find. Sven Kliem presents what happens when Humans team up with Machine (Learning) and what benefits that can have to your bottom line.-
Sven Kliem Head Of Solution Consulting Mapp
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Industrialized Insights: Moving from Craft to Mass-Production in a Telco-Owned Bank
2:30 pm - 3:00 pm
In this presentation, Dean will outline how Rogers Bank leveraged a mix of open-source technologies to rapidly prove the value of AI and ML to a ‘data naïve’ stakeholder group and develop the business case for the adoption of a robust, industrialized approach to AI/ML using SAS Visual Data Mining and Machine Learning. We will review the challenges and benefits of working with open-source toolsets, compare and contrast these to working with SAS VDMML, and discuss the challenges and realized benefits of industrializing AI/ML to enable its usage by a non-data-scientist user group.-
Dean Lancaster Director - Data Insights Rogers Bank
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Networking Break
3:00 pm - 3:30 pm
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From Start Up to Scale Up
3:30 pm - 4:00 pm
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Fiona Gao Senior Marketing Director ESight Eyewear
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Packaging, Pricing and Promotions - The Ultimate Strategy
4:00 pm - 4:30 pm
More and more companies are looking to create recurring revenue streams as oppose to one time transactional models and when it comes to packaging and pricing it is critical in optimizing new revenue streams and maximizing the value of the sale at the point of time. Additional upsell and cross-sell opportunities are also key to growing revenues from existing clients as well as measuring and monitoring client retention.-
Derek Willie Director, Price and Operations ADP Canada
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Session Presented By: Index Web Marketing Agency
4:30 pm - 5:00 pm
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KING 2
- Plenary Sessions: Turning Data Into Intelligence
- KING 2
- Track: Automate and Integrate
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3 Low-Pain, High-Gain Marketing Data Science Projects
1:00 pm - 1:30 pm
Integrating data science into your marketing doesn't need to be a daunting task. Get inspired by 3 bite-sized analytics & machine learning projects that brands have used to energize their marketing.-
Margaret Ngai Founder & Chief Connector Connector42
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Deep and Differentiated Marketing Insights from First-Party Data
1:30 pm - 2:00 pm
Today, the death of third party data is the popular narrative shaping the marketing/advertising industry due to privacy regulations and browser and operating system policies. However, third party data is now used to fuel 85% of all digital marketing. And the promise to advertisers is that they can hyper-target their perfect audiences.
In the new emerging world, publishers and brands that can manage data in a privacy-safe way, but deliver deep differentiated marketing insights to customers are going to stand out. The talk looks at these trends with Pelmorex (parent company of The Weather Network) and will take you through real-world case studies.
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Bala Gopalakrishnan Chief Data Officer Pelmorex Corp
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AI Powered Voice Marketing
2:00 pm - 2:30 pm
Learn how your organization can take advantage of the latest trend - voice technology€ -
How a Data-Driven Approach and Scrappy Marketing Equals Success
2:30 pm - 3:00 pm
Tyndale University College offers a distinct undergraduate faith-based university experience. With a niche focus within the post-secondary education market and a limited budget, the institution has embodied a scrappy marketing mindset in both its admissions and fundraising initiatives. Every dollar used for its activities, must show a clear return on investment and be stretched by two or three times. Tyndale and Environics Analytics will show how data-driven decision-making has helped expand engagement and improve the effectiveness of marketing to prospective students and the admission funnel. See how Tyndale has become the centre of giving with Alumni and the faith-based community across Canada.-
Allen Davidov Director, Not for Profit Practice Environics Analytics
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Kevin Kirk Senior Vice President, External Relations & Enrollment Management Tyndale University College & Seminary
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Networking Break
3:00 pm - 3:30 pm
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Using Data to More Effectively Deliver Stories
3:30 pm - 4:00 pm
The Globe and Mail has developed a suite of analytics platforms to score and weight the importance of every piece of content it publishes. The newsroom and the content studio use a combination of data and social listening to make future storytelling decisions for their audience and their advertising clients. How the organization became better equipped to strategize through data, predict outcomes, and ultimately create better content.-
Sean Stanleigh Head of Globe Content Studio Globe And Mail
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Data Onboarding
4:00 pm - 4:30 pm
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Panel : Machine Learning Marketers
4:30 pm - 5:15 pm
Machine learning allows marketers to collect data in real time and immediately turn that data into actionable insights. Marketers are using machine learning for anything from content creation to collecting in-depth analytics, and everything in between. Incorporating machine learning into your marketing strategy takes more then investing in new tools; investing in training and new hires is just as important. Explore how team leaders are managing high expectations for their employees to up grade their skill-sets and the shifts in their team’s dynamics.-
Ashley Moraca Global Lead, E-Commerce G Adventures
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Carolyn Loh Senior Director, Data Strategy & Business Performance Reporting Rogers
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Eric Broda Executive Consultant - AI / Machine Learning (Implementation) Consultant
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Moderator: Jennifer Vlasiu Big Data Analytics Instructor York University
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KING 3
- Track: Solutions Demo Stage
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PROGRAM STARTS
8:45 am - 10:00 am
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Vendor Demonstration Session
9:30 am - 10:00 am
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Vendor Demonstration Session
10:00 am - 10:30 am
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Networking Break
10:30 am - 11:00 am
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Session Presented By: Environics
11:00 am - 11:30 am
The software and technology used in our industry continues to evolve, as do the roles of the people using them. Marketers, analysts, insights leaders, real estate and network planners' roles are all evolving. They no longer can just pull data and present spreadsheets to senior management. They need to be able to tell an insightful story, backed up with exciting visuals that can be shared instantly with internal and external stakeholders alike, and ultimately, to quickly get consumer and market insights and take action. ENVISION, Environics Analytics' software as a service, can quickly glean insights from large customer and data files and present results within easy to read dashboards. These insights are used to determine the creative, marketing strategy and even the engagement strategy. Analytics has never been this easy. Take an analytical journey with us and see how more than 1000 companies across North America are quantifying WHO their customers are, WHERE to find more of them and HOW to reach them effectively, all at the speed of click.-
Casey Price Vice President of Custom Solutions Environics Analytics
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Session Presented By: Mapp
11:30 am - 12:00 pm
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Networking Lunch
12:00 pm - 1:00 pm
- KING 3
- Track: Solutions Demo Stage
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Reserved for Platimum Sponsor
1:00 pm - 1:30 pm
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Vendor Demonstration Session
1:30 pm - 2:00 pm
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Vendor Demonstration Session
2:00 pm - 2:30 pm
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Vendor Demonstration Session
2:30 pm - 3:00 pm
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Networking Break
3:00 pm - 3:30 pm
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Vendor Demonstration Session
3:30 pm - 4:00 pm
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Vendor Demonstration Session
4:00 pm - 4:30 pm
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Vendor Demonstration Session
4:30 pm - 5:00 pm
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