Program : December 3rd, 2019

KING 1

• Plenary Sessions: Turning Data Into Intelligence

• Keynote Address - Unlocking Data to Activate Your Locations

  8:45 am - 9:15 am
  
  Understanding how consumers navigate the world around you is a powerful lever when trying to drive consumers to physical storefronts. But in a world where all locations have a different physical footprint, how do you stand out from the crowd? Learn how some of the most innovative brands are taking charge of their destination-based data to help move people to physical storefronts. By working together to build location insights into a brand’s campaign, and embracing a test and learn mindset, brands can quickly to prove what works - and scale results.
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    Mike Jolly Global Head of Measurement & Insights Waze

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• Loyalty Isn't Dead..Yet! Panel

  9:15 am - 10:00 am
  
  Customer loyalty has recently been under fire for being deemed irrelevant and rather impossible as technology gives the consumer the ultimate power of unlimited choice. As technology transforms the customer’s shopping habits, purchases and emotional response to a brand’s image, it’s not too late for companies to explore new ways to attract and retain a loyal audience. Learn from industry leaders on how your business can shift from targeting a customer transaction to a focus on creating a lasting relationship with your customer.
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    Carey Lamoureux Chief Customer Experience, Senior Manager Nissan Canada

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    Chris Saniga Director, Multi Vertical Lead Facebook

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    Moderator: Jessica Weshler Marketing Manager Philips North America

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    Sumit Sarkar Head, Customer Experience, Strategy And Segments BMO Bank Of Montreal

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• Driving Action Through Emotion

  10:00 am - 10:30 am
  
  Are you looking to connect with your audience in a deeper way? If your video marketing tactics are to be successful, they should work to inspire the right emotions in your target audience. Join Corey Vidal, YouTube creator and entrepreneur, to understand how you can better elicit emotions from your customers that drive authentic and meaningful action.
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    Corey Vidal YouTube Creator, Director, And Entrepreneur YouTube

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• Networking Break

  10:30 am - 11:00 am
  
  
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• Sponsor Keynote - The Network Effect

  11:00 am - 11:30 am
  
  Today’s savvy consumers demand not only transparency but value in exchange for their data, it’s more important than ever for businesses to harness the data they collect to deliver meaningful value to both their customers and organization. The brands that don’t are sure to be left behind. Learn how AIR MILES has established a network effect to deliver a win-win-win scenario for their brand, customers and shareholders.
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    Jame Moran Senior Vice President Data and Technology Air Miles Reward Program

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• Audience Targeting Fireside Chat

  11:30 am - 12:00 pm
  
  McDonald's, a leader in the fast food industry with their strong focus on customer service have mastered the art of targeting the right audience at the right time. Hosted be The New York Times Audience Growth Editor Shannon Busta, this fireside chat with McDonald's Senior Marketing Manager Chuck Coolen will discuss how organizations can leverage the right strategies and technologies to reach an active audience.
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    Chuck Coolen Senior Marketing Manager, Eastern Canada McDonald's Canada

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    Shannon Busta Canadian Audience Growth Editor The New York Times

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• Networking Lunch

  12:00 pm - 1:00 pm
  
  
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• KING 1
• Track: Establishing Economic Value

• Dataopia: How to Avoid Being Blinded by Data

  1:00 pm - 1:30 pm
  
  As we get access to more and more data, it's easy to believe that we inevitably understand more and more of the world around us. In fact, the opposite can be true. We can become blinded by the data we have to the realities not covered numerically. Learn more about how to uncover our blind-spots, how to use data smartly, and why no-one should ever, ever have a data strategy.
  Session Presented By: Nlogic
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    David Phillips President and COO NLogic

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• Case Study: How to remodel your Marketing Spend When facing new regulation

  1:30 pm - 2:00 pm
  
  Governments and tech platforms are regulating the collection and use of data at an increasing rate. These regulation create a host of new challenges for marketers in areas like attribution, ad optimizations, and audience building. In this session, you’ll learn and understand how to remodel your marketing spend to drive results and create a competitive advantage when facing new regulation.
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    Brennan Clark Growth Marketing Manager Sago Mini

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• AI called - You can have your job for another year

  2:00 pm - 2:30 pm
  
  Right now, the world’s most valuable resource is data, but not all data is equal, and companies are having a hard time finding the right talent to leverage the marketing analytics that go along with it. Good data analysts, like good data, are hard to find. Sven Kliem presents what happens when Humans team up with Machine (Learning) and what benefits that can have to your bottom line.
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    Sven Kliem Head Of Solution Consulting Mapp

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• Industrialized Insights: Moving from Craft to Mass-Production in a Telco-Owned Bank

  2:30 pm - 3:00 pm
  
  In this presentation, Dean will outline how Rogers Bank leveraged a mix of open-source technologies to rapidly prove the value of AI and ML to a ‘data naïve’ stakeholder group and develop the business case for the adoption of a robust, industrialized approach to AI/ML using SAS Visual Data Mining and Machine Learning. We will review the challenges and benefits of working with open-source toolsets, compare and contrast these to working with SAS VDMML, and discuss the challenges and realized benefits of industrializing AI/ML to enable its usage by a non-data-scientist user group.
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    Dean Lancaster Director - Data Insights Rogers Bank

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• Networking Break

  3:00 pm - 3:30 pm
  
  
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• Creating Economic Value - Making your customer, brand and community flywheel work.

  3:30 pm - 4:00 pm
  
  Inspired by Amazon's renowned economic engine - The Flywheel Model, Fiona has developed a brand new Flywheel model that connects the energy of brand, content and community that ultimately spins the business flywheel for the Toronto tech scale-up eSight. In this presentation, Fiona will outline how eSight leverages the model and review the benefits and challenges of creating a growth engine that touches on every single function of a company outside marketing.
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    Fiona Gao Senior Marketing Director ESight Eyewear

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• Packaging, Pricing and Promotions - The Ultimate Strategy

  4:00 pm - 4:30 pm
  
  More and more companies are looking to create recurring revenue streams as oppose to one time transactional models and when it comes to packaging and pricing it is critical in optimizing new revenue streams and maximizing the value of the sale at the point of time. Additional upsell and cross-sell opportunities are also key to growing revenues from existing clients as well as measuring and monitoring client retention.
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    Derek Willie Director, Price and Operations ADP Canada

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• AI 's Impact On Your Digital Performance

  4:30 pm - 5:00 pm
  
  Artificial intelligence will have a tremendous effect on all aspects of a business, especially Web marketing.
  Join us to discover Alya, an AI solution specifically designed to improve the performance of digital campaigns.
  You will learn how the platform's advanced algorithms are enabling new marketing applications in different industries.
  
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    Jeremy Easterbrook CEO Alya

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