Program : December 3rd, 2019

KING 1

• Plenary Sessions: Turning Data Into Intelligence

• Hyperpersonalization

  8:45 am - 9:15 am
  
  
  €
  • More details
  • Select item

• Loyalty Isn't Dead..Yet! Panel

  9:15 am - 10:00 am
  
  Customer loyalty has recently been under fire for being deemed irrelevant and rather impossible as technology gives the consumer the ultimate power of unlimited choice. As technology transforms the customer’s shopping habits, purchases and emotional response to a brand’s image, it’s not too late for companies to explore new ways to attract and retain a loyal audience. Learn from industry leaders on how your business can shift from targeting a customer transaction to a focus on creating a lasting relationship with your customer.
  €
  • More details
  • Select item

• CX Transformation

  10:00 am - 10:30 am
  
  
  €
  • More details
  • Select item

• Networking Break

  10:30 am - 11:00 am
  
  
  • More details
  • Select item

• Data Science for Marketers

  11:00 am - 11:30 am
  
  
  €
  • More details
  • Select item

• Audience Targeting

  11:30 am - 12:00 pm
  
  
  • 

    Zain Ladha Brand Strategy Manager Buzzfeed

  €
  • More details
  • Select item

• Networking Lunch

  12:00 pm - 1:00 pm
  
  
  • More details
  • Select item
• KING 1
• Track: Establishing Economic Value

• Session Presented By: Nlogic

  1:00 pm - 1:30 pm
  
  
  • 

    David Phillips President and COO NLogic

  €
  • More details
  • Select item

• Case Study: How to remodel your Marketing Spend When facing new regulation

  1:30 pm - 2:00 pm
  
  Governments and tech platforms are regulating the collection and use of data at an increasing rate. These regulation create a host of new challenges for marketers in areas like attribution, ad optimizations, and audience building. In this session, you’ll learn and understand how to remodel your marketing spend to drive results and create a competitive advantage when facing new regulation.
  • 

    Brennan Clark Growth Marketing Manager Sago Mini

  €
  • More details
  • Select item

• Shortening the Sales Cycle with AI

  2:00 pm - 2:30 pm
  
  
  €
  • More details
  • Select item

• Industrialization of AI

  2:30 pm - 3:00 pm
  
  
  €
  • More details
  • Select item

• Networking Break

  3:00 pm - 3:30 pm
  
  
  • More details
  • Select item

• Dynamic Pricing

  3:30 pm - 4:00 pm
  
  
  €
  • More details
  • Select item

• How to successfully leverage in-house start ups to drive innovation in large corporations

  4:00 pm - 4:30 pm
  
  
  €
  • More details
  • Select item

• Data Marketing Budget 101 for SMEs

  4:30 pm - 5:00 pm
  
  
  €
  • More details
  • Select item

• Cocktail Reception

  5:00 pm - 6:00 pm
  
  
  • More details
  • Select item