Program : December 2nd, 2019

KING 1

  • Plenary Sessions: Turning Data Into Intelligence
  • Opening Keynote - Retail Revolution

    8:45 am - 9:15 am

    • Erin Elofson Country Manager, Canada Pinterest

  • The Changing Role of Marketing Leaders Panel

    9:15 am - 10:00 am

    The role of the marketing leader is changing just as rapidly as marketing technology, their position no longer is siloed to branding and marketing activities but rather involves aspects of customer experience, sustainability and business intelligence. This panel will be attended by some of the industries highly established marketing leaders to discuss how their role has evolved and some their predictions for the road ahead. Will the role of the CMO become obsolete? Join us to find out!
    • Danielle Brown Chief Marketing Officer Knix

    • Roberto Gennaro Chief Digital Officer Regtag.ca

  • Becoming a Data-Centric Organization

    10:00 am - 10:30 am

    • Heather Ritchie Head of Campaign Strategy and Executive Producer of Futurithmic Nokia

  • Networking Break

    10:30 am - 11:00 am

  • Omni-channel - The New Multi-Channel

    11:00 am - 11:30 am

  • Digital Transformation

    11:30 am - 12:00 pm

    Session Presented By: Environics
    • Environics Environics Environics

  • Networking Lunch

    12:00 pm - 1:00 pm

  • KING 1
  • Track: Designing the Experience
  • Session Presented By: Comscore

    1:00 pm - 1:30 pm
    Session Presented By: Comscore
    • Darrick Li Senior Director, Canada Comscore

  • Insights Through Big Data vs. Artificial Intelligence

    1:30 pm - 2:00 pm
    Data Storytelling Based on ML Insights
    Today, artificial intelligence can provide us with insights that big data analytics never could. That doesn’t mean we all need AI to get the best insights for our marketers. Understand the difference between insights from big data vs. artificial intelligence, and the importance of not just using data as a marketer but continually collecting it.
    • Danielle Thé Senior Product Manager, Labs Wattpad

  • Elevate Creativity Through AI

    2:00 pm - 2:30 pm

  • The Marketing EKG – Tips to survive the ups and downs of digital marketing to create a winning strategy

    2:30 pm - 3:00 pm

    Yes its true, marketing like life is full of ups and downs. We need to understand the valleys to create the sustainable peaks. Including elements of SEO/SEM, paid social, content strategy and audience targeting, this presentation provides practical tips you can use immediately to counter the lows and control the highs to create a winning digital marketing strategy.
    • Stacey Cummings Head of Customer Solutions Marketing Purolator

  • Networking Break

    3:00 pm - 3:30 pm

  • Customer Experience in the Age of Automation and Personalization

    3:30 pm - 4:00 pm

    • Andrew Rusk Head of Marketing Communications Canopy Growth Corporation

  • Going Beyond Digital-First Content

    4:00 pm - 4:30 pm

  • Privacy

    4:30 pm - 5:00 pm

  • Cocktail Reception

    5:00 pm - 6:00 pm

KING 2

  • Plenary Sessions: Turning Data Into Intelligence
  • KING 2
  • Track: Analytic Success
  • AI Improved Predictive Analytics

    1:00 pm - 1:30 pm

  • Real Time Location Based Analytics

    1:30 pm - 2:00 pm

  • Panel : Experiential Marketing: Collect and Utilize Real-Time Data Panel

    2:00 pm - 2:45 pm

    Experiential marketing continues to rise in popularity due to its ability to restore trust and authenticity for consumers through a brand experience. But while marketing is evolving into this experiential discipline it often lacks valuable real-time actionable data. Experiential marketing is shifting to a simultaneous existence online and offline in order to create real-time personalization of customer experiences across all touchpoints. Join our panel of marketing experts to find out how your organization can create a brand experience that generates measurable insights for your business.
  • Networking Break

    2:45 pm - 3:30 pm

  • Prescriptive Analytics

    3:30 pm - 4:00 pm

  • Leveraging Machine Learning to Drive Deeper Customer Insight

    4:00 pm - 4:30 pm

    Banks have been sitting on troves of customer behavioural data for decades: only recently, however, have we had the computing power to find meaningful patterns in all that data. Learn how Scotiabank has effectively leveraged customer data using advanced analytics to drive marketing results and meet customer expectations.
    • Roland Merbis Director, Customer Insights & Analytics Scotiabank

  • Visual Behaviour Data

    4:30 pm - 5:00 pm

  • Cocktail Reception

    5:00 pm - 6:00 pm

KING 3

  • Track: Solutions Demo Stage
  • PROGRAM STARTS

    8:45 am - 9:15 am

  • Session Presented By: Canada Deceased List

    10:00 am - 10:30 am

  • Networking Break

    10:30 am - 11:00 am

  • Vendor Demonstration Session

    11:00 am - 11:30 am

  • Reserved for Platimum Sponsor

    11:30 am - 12:00 pm

  • Networking Lunch

    12:00 pm - 1:00 pm

  • KING 3
  • Track: Solutions Demo Stage
  • Vendor Demonstration Session

    1:00 pm - 1:30 pm

  • Vendor Demonstration Session

    1:30 pm - 2:00 pm

  • Session Presented By: Mapp

    2:00 pm - 2:30 pm

  • Vendor Demonstration Session

    2:30 pm - 3:00 pm

  • Networking Break

    3:00 pm - 3:30 pm

  • Vendor Demonstration Session

    3:30 pm - 4:00 pm

  • Vendor Demonstration Session

    4:00 pm - 4:30 pm

  • Vendor Demonstration Session

    4:30 pm - 5:00 pm

  • Cocktail Reception

    5:00 pm - 6:00 pm


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