Program : December 2nd, 2019

KING 1

  • Plenary Sessions: Turning Data Into Intelligence
  • Opening Keynote - Start inspiring. Stop interrupting

    8:45 am - 9:15 am

    The best ads do more than help customers decide what to buy. They help customers decide who to be. As our industry focuses on intent and the bottom of the funnel, we’re forgetting about the magic of deciding. Inspired ads can help people turn their dreams into decisions. Join Pinterest’s Erin Elofson to learn how the most effective ads don’t interrupt—they inspire.
    • Erin Elofson Country Manager, Canada Pinterest

  • The Changing Role of Marketing Leaders Panel

    9:15 am - 10:00 am

    The role of the marketing leader is changing just as rapidly as marketing technology, their position no longer is siloed to branding and marketing activities but rather involves aspects of customer experience, sustainability and business intelligence. This panel will be attended by some of the industries highly established marketing leaders to discuss how their role has evolved and some their predictions for the road ahead. Will the role of the CMO become obsolete? Join us to find out!
    • Ali Leung Vice President Marketing WW

    • Heather Clark Vice President, Direct & Digital Marketing SickKids Foundation

    • Moderator: Carolyn Meacher Executive Leadership Coach

    • Roberto Gennaro Chief Digital Officer Regtag.ca

  • What your use of data says about the viability of your marketing culture.

    10:00 am - 10:30 am

    How do you make constant improvement part of your culture and what role does data play in that process? This session will explore how Nokia uses data to make its Futurithmic content platform stronger each month. It will look at how data was used to set up the program, the data used monthly to evaluate success, and the most important question the team asks itself each month.
    • Heather Ritchie Head of Campaign Strategy and Executive Producer of Futurithmic Nokia

  • Networking Break

    10:30 am - 11:00 am

  • Data and AI Paving a Path for a Technology-Driven Future

    11:00 am - 11:30 am

    The world has been radically transformed in the last two decades. New devices enable us to create and share data globally. In fact, 90% of all data has been created in the last two years. The big data analytics market is projected to exceed $100B by 2023. Artificial Intelligence (AI) is helping us absorb and interpret how data informs our future. Join Amit to learn how Data and AI are paving the path for a technology-driven future.
    • Amit Bhatia Head of Manulife Innovation Labs (LOFTs – Labs of Forward Thinking) Manulife

  • Banking on Millennials: How to attract and keep them

    11:30 am - 12:00 pm

    The next few years will be challenging for marketers in the Canadian financial sector. The significant demographic shift toward an ageing population as well as the threat of more non-traditional open banking options means that there is an imperative for financial institutions to attract younger consumers. More than 8.2 million millennials live in Canada and like their boomer parents, this group is not homogenous. Understanding these consumers is critical, not only based on their financial profiles but on their media preferences, purchase behaviours, attitudes and much more. In this session, we will reveal some key insights to help attract and keep the right millennials for your organization, including how to:

    • Diversify your customer portfolio and differentiate from your competition
    • Change your brand perception among a younger audience
    • Develop new strategies to grow deposits with a generation who is accumulating debt
    • Understand consumer financial health and wellness
    • Balance advice versus digital expectations
    Session Presented By: Environics Analytics
    • Catherine Pearson Senior Vice President and Practice Leader Environics Analytics

  • Networking Lunch

    12:00 pm - 1:00 pm

  • KING 1
  • Track: Designing the Experience
  • Using Data to Break Through to Your Customers

    1:00 pm - 1:30 pm
    Session Presented By: Comscore
    How can you use behavioural and lifestyle data on your customers to more effectively reach today’s multi-platform consumer? Learn how to leverage insights to build better campaigns, track consumer behavior and build your brand.
    • Darrick Li Senior Director, Canada Comscore

  • Insights Through Big Data vs. Artificial Intelligence

    1:30 pm - 2:00 pm

    Today, artificial intelligence can provide us with insights that big data analytics never could. That doesn’t mean we all need AI to get the best insights for our marketers. Understand the difference between insights from big data vs. artificial intelligence, and the importance of not just using data as a marketer but continually collecting it.
    • Danielle Thé Senior Product Manager, Labs Wattpad

  • Make Data Available: The Data Technology Strategies of the Modern Marketer

    2:00 pm - 2:30 pm

    Marketers who can efficiently gather and analyze data from internal and external sources will create competitive advantages for their firms. The challenge, however, is that data technology has not kept up with the demand, or supply, of critical Marketing data. In this session, you will learn how leading Financial Services, Retail, Transportation and Technology firms are gathering internal and external data sets at scale, and finally making that data truly available for their Marketing Analytics and Data Science teams. Snowflake is working with more than 3000 marketing firms to help create the most advanced Marketing Analytics operations possible. Hear stories about how Capital One, McKesson, Sainsbury's and other firms are making internal and external data available to their teams, without the headache of complex data warehouse technology. Learn how marketers are using Snowflake's Data Exchange to collect valuable external data sets, such as Environics Analytic, to create maximum signal.

    Snowflake is widely considered the fastest-growing, most innovative pre-IPO technology company on the planet. With more than $970m in Venture Funding, and 370% Year-over-Year growth, Snowflake is finally breaking down the data barriers that prevent Marketers from maximum data effectiveness. It's all about the architecture: the first Data Warehouse Built for the Cloud.
    • Kris Lawson Regional Director Snowflake

  • The Marketing EKG – Tips to survive the ups and downs of digital marketing to create a winning strategy

    2:30 pm - 3:00 pm

    Yes its true, marketing like life is full of ups and downs. We need to understand the valleys to create the sustainable peaks. Including elements of SEO/SEM, paid social, content strategy and audience targeting, this presentation provides practical tips you can use immediately to counter the lows and control the highs to create a winning digital marketing strategy.
    • Stacey Cummings Head of Customer Solutions Marketing Purolator

  • Networking Break

    3:00 pm - 3:30 pm

  • WAIT!!! What about the customer?!?

    3:30 pm - 4:00 pm

    With the proliferation of data and AI it’s easy to loose sight of who we’re targeting. People. Just like you, your partner, your parents, your neighbours. Behind all the unique IDs and customer segments are discerning consumers, who more then ever before choose brands and leave brands based on experience. This session provides easy to implement principles to champion the customer experience, powered with Data and AI.
    • Andrew Rusk Head of Marketing Communications Canopy Growth Corporation

  • Calling Data Translators – Connecting Data and Decision Makers

    4:00 pm - 4:30 pm

    As technology makes profound changes to the way in which we gather information and automate knowledge, data literacy – our ability to organize, manage and lead through data – is still catching up. Join us to learn the how you can use the natural framework of story to connect the dots between analytics and action, translating data into ideas that compel decision makers to act.
    • Laura Warren Founder and Chief Storyteller Storylytics

  • Lets Talk Privacy, Fireside Chat Hosted By IAB

    4:30 pm - 5:00 pm

    No one can discuss marketing technology without discussing privacy and the concerns thereof. It is unrefuted that in order to understand your customer and deliver meaningful content, data must be acquired. But as the ability to collect data only continues to get easier, how can we ensure we stay within the confounds of the ever-changing policies on consumer data. Hosted by IAB, join us for a fireside chat with Holt Renfrew's Corporate Privacy Officer Kristina Smith to discuss why understanding privacy matters!
    • Kristina Smith Corporate Privacy Officer Holt Renfrew

    • Sonia Carreno President Interactive Advertising Bureau Of Canada

  • Comscore Cocktail Reception

    5:00 pm - 6:00 pm

KING 2

  • Plenary Sessions: Turning Data Into Intelligence
  • KING 2
  • Track: Analytic Success
  • Building an Analytic Capability

    1:00 pm - 1:30 pm

    Join Olivier Van Parys from the National Bank of Canada as he discusses the best tips for managing your company's analytic capabilities.
    • Olivier Van Parys VP Advanced Analytics National Bank Of Canada

  • Revolutionizing Billboards with Location-Based Programmatic Advertising

    1:30 pm - 2:00 pm

    How do you reach millennials who invest more than $100k with financial planners? Or males who spend more than $200 a month on pet food? Find out how OUTFRONT Media combined mobile location data with the Polaris Intelligence platform to help a client achieve efficiency with audience-targeted programmatic Digital Out-Of-Home (DOOH) Advertising.
    This session will cover:
    • Identifying location-based behaviours of mobile devices to build a custom audience segment
    • Selecting the best times on the best OUTFRONT DOOH screens to reach the target audience
    • Using the OUTFRONT DSP to optimize the serving of DOOH ads
    • Éva Pusztahegyi Director of Business Development, Programmatic OUTFRONT Media Canada

    • Michelle Fernandes Senior Vice President Manifold Data Mining Inc.

  • Improve Insights and Decisions with Better Data Panel

    2:00 pm - 2:45 pm

    Every company wants their marketing strategies to be data-driven, and every marketer wants to create personalized content-driven experiences. But when a company lacks the data and insights on what content works, missed opportunities and disengaged audiences become a reality – and a threat. Join our panel of experts as they break down how to gather applicable data and measurable insights for your business.
    • Allan Ma Global Director, Digital Marketing Analytics Manulife

    • Andrew Ricchetti Head of Analytics 407ETR

    • Cynthia Pachovski Vice President, Nielsen Media & Marketing Cloud Canada Lead Nielsen

    • Moderator: David Plaxton Senior Project Manager | Research & Insights Government Of Ontario

    • Sach Malik Director Data Activation and Ad Products Walmart Canada

  • Networking Break

    2:45 pm - 3:30 pm

  • Data Everywhere – Marketing Intelligence provided by Real-Time Data Streaming

    3:30 pm - 4:00 pm

    In order to be agile and be able to react immediately to the behavior of your own customers, companies have the declared goal of being able to use data in real-time. Sven Klem provides insights into how in-house data infrastructures can be used for real-time streaming, what benefits can be achieved and how the marketing activities can be improved.
    • Sven Kliem Head Of Solution Consulting Mapp

  • Leveraging Machine Learning to Drive Deeper Customer Insight

    4:00 pm - 4:30 pm

    Banks have been sitting on troves of customer behavioural data for decades: only recently, however, have we had the computing power to find meaningful patterns in all that data. Learn how Scotiabank has effectively leveraged customer data using advanced analytics to drive marketing results and meet customer expectations.
    • Artur Motruk Senior Manager Scotiabank

    • Roland Merbis Director, Customer Insights & Analytics Scotiabank

    • Zain Abbas Data Scientist Scotiabank

  • The Not-So-Secret Plan to Radically Change How Brands Use Location

    4:30 pm - 5:00 pm

    Session Presented By: EQ Works
    • Dilshan Kathriarachchi Chief Technology Officer EQ Works

  • Comscore Cocktail Reception

    5:00 pm - 6:00 pm

KING 3

  • Track: Solutions Demo Stage
  • PROGRAM STARTS

    8:45 am - 9:30 am

  • Networking Break

    10:30 am - 11:00 am

  • Session Presented By: Canada Deceased List

    11:00 am - 11:30 am

  • Transforming the customer experience, improving business KPIs and AI

    11:30 am - 12:00 pm

    Rules-based BI tools no longer generate the best-performing “insights”. They are rapidly being replaced by platforms that feature state-of-the-art AI, operations research and reinforcement learning at their core. Companies that do not adapt to the dynamic nature of their customers across channels are at risk of losing relevance in the competitive landscape vying for customer's attention and loyalty.

    Cerebri Values CX v2 is a customer experience platform that enables global brands to market, sell, and support, customers at scale. Now, you can measure customer’s commitment across brands, predict their needs and present highly relevant next best action{set}s to create personalized experiences that drive financial success.
    • James Stojanov VP & GM Consumer Group Cerebri AI

  • Networking Lunch

    12:00 pm - 1:00 pm

  • KING 3
  • Track: Solutions Demo Stage
  • Session Presented By: Air Miles

    1:00 pm - 1:30 pm

  • How Technology Harnesses the Power of Data

    1:30 pm - 2:00 pm

    Paige and Heather will walk you through the Nielsen Marketing Cloud UI, to demonstrate how you can understand and engage your customers using our built-in analytics and Nielsen Artificial Intelligence. The Nielsen Marketing Cloud is constantly evaluating the success of your marketing and making adjustments in real-time to allow every step of your marketing process to be smarter and more effective.
    • Heather Garand Canadian Director, Nielsen Marketing Cloud Nielsen

    • Paige Sontag Client Strategy Manager, Nielsen Media & Marketing Cloud Canada Nielsen

  • Session Presented By: Mapp

    2:00 pm - 2:30 pm

  • Session Presented By: Pelmorex

    2:30 pm - 3:00 pm

  • Networking Break

    3:00 pm - 3:30 pm

  • Discover the world’s fastest-growing companies with Gazelle.ai

    3:30 pm - 4:00 pm

    Gazelle.ai has been designed from the ground up to help sales and marketing professionals generate and engage with more meaningful leads. What are more meaningful leads? Easy, growth companies! Growth companies, often referred to as “Gazelles” are known to:
    • Create the lion’s share of new jobs
    • Invest more in R&D
    • Need expanded facilities and infrastructure
    • Spend more on products and contracted services
    Gazelle.ai leverages the power of AI to help identify growth companies so your team can win bigger deals, faster and more often.
    The session will highlight use cases and demonstrate how data, sales and marketing professionals can generate first mover advantage by connecting with growth firms before everybody knows about them
    • Simon Leroux Co-Founder & Managing Director Gazelle.ai

  • Unleashing the Power of Vividata’s Cannabis Survey using PolarisIntelligence.com

    4:00 pm - 4:30 pm

    Cannabis dispensaries are popping up like weeds in downtown cores, suburbs, and everywhere in between as supply struggles to keep up with demand. Recreational cannabis usage has evolved since the days of Cheech and Chong—users are unique and retail locations are not equal. Is there any order to the cannabis market? Find out as we use a Big Data and Analytics approach to break down the profile of cannabis users.
    • Michelle Fernandes Senior Vice President Manifold Data Mining Inc.

    • Pat Pellegrini President and Chief Executive Officer Vividata

  • Vendor Demonstration Session

    4:30 pm - 5:00 pm

  • Comscore Cocktail Reception

    5:00 pm - 6:00 pm


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