Data-driven marketing is one of they key topics in marketing right now. Since data can be applied to marketing in so many ways, it can be difficult to know what data-driven marketing actually means to marketers and how they use data to improve performance. What is Data-Driven Marketing? Data-driven marketing can be described as the
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As Chair of the Data and AI Marketing Conference, I’m excited to welcome you all to this year’s fantastic event. This is now the 7th time this event has taken place, and the number of expected participants is higher than ever, with over 1,000 attendees, 60 speakers and 35 exhibitors. The world of marketing continues
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We’ve rounded up our favorite TED Talks on AI. From the evolving intelligence of machines, to the jobs of the future and how to be more human in the age of artificial intelligence. These 5 talks explore what it’s like to live digitally mediated lives. Can We Build AI Without Losing Control Over it? Neuroscientist
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Welcome to our Industry Insider Series, where we ask our faculty of expert speakers to weigh in on industry trends, innovation and more. This week, we ask 2016 Flare Magazine’s 60 Under 30 in Technology, Danielle Thé about AI, the marketing revolution and more. Danielle is a Senior Product Manager that leads Machine Learning innovations
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Data & AI Marketing Toronto returns to the Hyatt Regency on December 2 & 3, 2019. Now in its 7th year running, this 2-day conference and expo promises to be the best one yet with a stellar lineup of speakers, case studies, panels and workshops. But that’s not all, attendees also have the opportunity to
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Artificial Intelligence has silently taken over much of our daily lives and homes without most of us even realising it, with voice playing a lead role. While smartphones have already been part of our routine for a long time now, voice assistants are a new rage, assisting us in our day-to-day lives. When Apple introduced
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In this day and age there are no excuses for not knowing what your customers want. Although the digital age has brought about a widened reach, we’ve long said goodbye to mass, untargeted broadcasting that ran on gut feelings in the Mad Men era. With Data Scientists in short supply, today’s modern marketers are expected
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Today’s marketing landscape is full of buzzwords and more and more get added to the web every day. To help, we’ve created the Data Marketing Glossary to guide modern marketers through the jargon. From Actionable Analytics to Walled Gardens, we’ve rounded up 26 terms every modern marketer should get familiar with. Tech ACTIONABLE ANALYTICS Taking
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