Santhosh heads the CRM and Digital Marketing Operations for Air Canada. He leads a team of passionate professionals driving engaging data driven digital experience for Air Canada’s extensive customer base.
Santhosh specializes in enterprise digital transformation (digital marketing, campaign and content management, social integration, DAM, eCommerce, loyalty), advanced data engineering (bigdata platforms and analytics, AI and machine learning, business intelligence and data science), cloud enablement and DevOps. In his 20+ years of progressive career he has worked with many digital transformation engagements leading and successfully delivering analytics and insights driven engaging customer experience gaining improved conversion, ROI, TTM, revenue and market share. His experience spans establishing vision and strategy, digital product development and management, enterprise and solution architecture, and operations management among others.