Samantha Yarwood

Formerly Director of Marketing for Starbucks

marketing rockstar, story creator, cheer leader, coach, rule breaker, brand builder, explorer, student = lover of life, community builder, jet setter, believer in the power of possibilities, daughter, sister, friend, connector, dream chaser, singer, wanna be sommelier, chef, yogi, aspiring singer, and so much more

Breadth of international experience in the Americas and EMEA includes: Leading teams across multiple markets, strategic planning, brand management, 360 marketing (traditional & digital), communications, organizational development, budget management, product/portfolio development, quantitative/financial analysis, contract negotiation, vendor and agency management and leading cross-functional project teams.

Currently leading Strategy & Innovation for the Canadian Branded Solutions team with a focus on exploring the white space and creating solutions to accelerate our growth. Prior to this role, Samantha lead partner communications (internal communications) for Canada working closely with the leadership team on internal communication strategy to lead and engage our partner base (employees) of over 13,000.

Previously, Director of Marketing EMEA at Starbucks responsible for: leading a team across multiple markets supporting a diverse region of 34 countries; launching new brands, marketing channels & innovative products; creating strategic 360 marketing promotions to develop the brand and drive the business; creating, implementing, executing and reviewing trading plans across all markets with a variety of ownership models (company owned, Franchising & Licensing); opening new markets; channel marketing; analyzing business needs and organizational development.

November 20 (Day 2), King 3, 2:30 PM: PANEL – Leveraging the Power of Location Data