Senior Vice President and Practice Leader at Environics Analytics, Rupen Seoni leads a practice area that includes the public sector, health care, energy and not-for-profits. He brings to his position over twenty years of experience in marketing analytics, working with organizations of all sizes to unlock the value of information in decision-making and business strategy. He specializes in helping organizations understand population trends, segmentation and performance benchmarking. Rupen earned a master’s degree in urban planning and held positions with Nielsen, Compusearch, Campbell Soup and CIBC prior to joining Environics Analytics. For the last two years, he has appeared on CTV’s Canadian and U.S. federal election coverage as a commentator on voter demographics in key races.