Rashel Hariri

Digital Social Media Manager at McDonald's

Rashel is the Digital Social Media Manager for McDonald’s Canada and was Marketing Magazine 2016 Top 30 Under 30. At McDonald’s, she is developing the strategic presence of the brand on social media. She is dedicated to elevating McDonald’s Canada’s social media footprint, and believes that deep social listening, testing, and measurement are essential for strategic planning and ROI.  She has spent the past 8 years managing, innovating, and growing the social media presence for brands in banking, non-profit organizations, and quick service restaurants.

Session: November 20, 4:30 PM, King 1 – Case Study: Storytelling with Data