As Senior Vice President and Practice Leader for the real estate and retail industries, Michele Sexsmith assists clients across those sectors in leveraging omnichannel opportunities, from identifying the best sites for new stores to developing the optimum media mix for reaching targeted consumers for future growth. She guides clients in a wide range of customized applications, such as forecasting sales for retail sites, merchandise mix optimization, predictive analytics and customer journey analytics. Michele is an active CMA member and also was an an active member on the Professional Development and Compliance committee with the MRIA. With over 25 years of experience in geodemography and market research, Michele holds a Canadian Market Research Professional designation, a bachelor’s degree in psychology from Hamilton College and a master’s degree in education from Nipissing University. She is a member of the Advisory Board of the post-graduate Research Analyst Program at Georgian College.