As Senior Digital Experience Strategist for Rogers Communications, Lindsey marries her years of marketing experience to approach strategy with a hybrid product and customer mindset. Her central focus is delivering the hyper-targeted experience through building up new capabilities based on Artificial Intelligence and Machine Learning techniques. To her, a solid experience is one that is proactive, useful, often disruptive and always on-brand.
Prior to joining Rogers, Lindsey was the Product and Innovation Manager at Royal Bank of Canada, where she conceptualized, oversaw the delivery and created the go-to-market strategy of end-to-end products from data requirements all the way to the sophisticated front-end experiences. She has also co-founded a digital arts and culture magazine and several local exhibits under the brand Femmeldehyde.
In her spare time, she overindulges on reality TV, travels to new places, and acts as stay-at-home chef while her two energetic shih-zus beg for scraps.