Laura Pearce

Head of Consumer Marketing at Twitter Canada

Laura Pearce is the Head of Consumer Marketing for Twitter Canada. In her role, she is responsible for connecting Canadian consumers to what’s happening in the world via Twitter. She leads all marketing initiatives to consumers in Canada, from brand to campaign marketing, performance buying and marketing partnerships.

Prior to joining Twitter Canada, Laura held senior marketing and digital content roles with prominent media and publishing companies, including Blue Ant Media, AOL Canada, Canwest (now Postmedia) and Dell Canada.

Laura is an active contributor to the Canadian Marketing Association, chairing and sitting on advisory boards of several conferences.

Laura lives in Toronto and has 2 children. She has an M.A. in literature and enjoys reading and is an avid skier and runner.

Session: November 20, 1:30 PM, King 1 – Case Study Presentation