Georgia Sapounas

Director of Digital at the Canadian Olympic Committee

Georgia is the Head of Digitalat the Canadian Olympic Committee and is responsible for the fan experience across all digital and social properties. Her portfolio includes Team Canada’s cross-platform digital and social content(including branded content), products(web, email, app), business intelligence (data and analytics), and social platform partnerships. Her and her team saw exponential growth and engagement within all Canadian Olympic Team channels during Sochi 2014, Rio 2016and PyeongChang 2018. They won many awards for their responsive site (Olympic.ca),and Sochi brand campaign centered around the official hashtag, #WeAreWinter, which was the most used globally after #Sochi2014. On the road to Rio 2016, she lead the creation of the Canadian Olympic Club(OlympicClub.ca), a next generation digital fan club –driven by social login and gamification. It’sthe first of its kind for any National Olympic Team, and industry leading by any pro sport standard.Lastly, during PyeongChang 2018, @teamcanada saw the most social interactions out of all National Olympic Committees globally.In her former life, prior to nerding out behind a screen 24/7, she competed on Canada’s National Team for eight years and skated her way to a world bronze medal. Now, she spends her time staring at a tiny screen, travelling andbeing one of the Blue Jays’biggest supporters.

November 20 (Day 2), 2:30 PM, King 3: Location Based Marketing (PANEL)