Filomena Henriques, Director, Scotiabank is a career marketer who now leads the CASL Program Office at Scotiabank.
Her deep understanding of database and direct marketing fundamentals has helped her and her team ensure that the bank maintains compliance with Canada’s Anti-Spam Legislation. Filomena also leads Scotiabank’s Record and Information Management Office.
Filomena has worked in marketing agencies and in financial services organizations, in roles where she has directed the development and execution of countless multi-channel marketing strategies.
Filomena is an active member of the Canadian Marketing Association’s Ethics and Standards Committee, and Past Vice-Chair of the Direct Marketing Council, Canadian Marketing Association.
Most importantly, she is the proud mom of two engaging daughters.