Brendan Reid is the Senior Vice President of Marketing at Ceridian. He is responsible for all go-to-market programs including global demand generation, customer advocacy, product and content marketing. Under Brendan’s leadership, the team has built a scalable demand generation engine that has contributed to rapidly growing sales pipeline across key market segments. In his 20 year marketing career, Brendan has held leadership roles at several prominent Canadian technology companies, most recently as VP Marketing for Desire2learn. Brendan is also an accomplished author and blogger focusing on careers, leadership, and marketing topics. Brendan earned a Bachelor’s degree in Commerce from Mount Allison University in New Brunswick.