Andresa Karine Andrade

Data Scientist, PC Financial

City dweller who loves to travel. Her moto is “if you are too comfortable, it means that you are not learning.”  Andresa started her data journey in 2010 when she graduated from Statistics School and became a data analyst. Today, Andresa works as the first data scientist at PC Financial Bank. Combining statistical skills and industry expertise, Andresa is helping the company make better decisions.

Andresa is currently working on projects regarding marketing attribution and media mix models. As a data scientist, she learned that the skill of transforming business problems in data requirement is way more important than technical knowledge, but it is highly undervalued.

Fun fact: she cannot whistle.

Session: November 20, 4:00 PM –  Case Study: Using data-driven attribution to evaluate digital media investments