Andrea is the Director of Marketing at Borrowell, a Canadian FinTech company that helps consumers make great decisions about credit. She is responsible for growth and performance across all marketing channels as well as building the Borrowell brand to be a leading presence within the Financial Services Industry.
She pulls from 13 years of Tech, E-Commerce and Tier 1 Consumer Package Goods experience in consumer marketing, brand strategy, innovation, digital and social marketing as well as strategic growth management.
A passionate, data-driven marketer, she has a proven track record of delivering sales, profit and brand health goals and driving sustainable growth in mature and startup businesses. She focuses on leveraging data, consumer and shopper insights to launch successful innovation and create meaningful consumer connections with award-winning marketing campaigns.
Andrea is an enthusiastic, collaborative leader with a genuine interest in building, developing and fostering the success of a diverse team. Another reason why she loves Borrowell – an organization with a conscious focus on building the diversity of its team!