Program

You can now customize your program.

Click on the ‘+’ button in the sessions that interest you, then fill in your details to receive your personalized program by e-mail.

  • 8:30 am
  • 9:00 am
  • 9:30 am
  • 10:00 am
  • 10:30 am
  • 11:00 am
  • 11:30 am
  • 12:00 pm
  • 12:30 pm
  • 1:00 pm
  • 1:30 pm
  • 2:00 pm
  • 2:30 pm
  • 3:00 pm
  • 3:30 pm
  • 4:00 pm

KING 1

  • KEYNOTE: What is the Constant? What is the Variable? Creativity at the Intersection of Humans and Data

    Join Ze Frank, Chief R&D Officer at BuzzFeed for a conversation about the successes, the pitfalls and the sometimes bizarre magic of using data to inform creative decision making in a modern digital media company.

    Ze Frank
    Chief R&D Officer

    Buzzfeed

    8:45 - 9:30 am
    Full Pass
  • PANEL: CUSTOMER EXPERIENCE: BRIDGING PHYSICAL & DIGITAL

    We are joined by Josh Lyon, Head of Marketing and Partnerships at Hiku, Vivian Lee, Director of Marketing at Wealthsimple and Natalie Farand, Head of Performance Analytics at Westjet for a conversation about how marketing leaders are focusing their efforts on Customer Experience and using Data to bridge the gap between Physical and Digital.
    • Josh Lyon, VP Marketing and Partnerships, Hiku Brands
    • Natalie Farand, Head of Performance and Analytics, WestJet
    • Vivian Lee, Director of Marketing, Wealthsimple
    9:30 - 10:30 am
    Full Pass
  • Networking Break

    Join us on the expo floor for refreshments
    10:30 - 11:00 am
  • KEYNOTE: Advancing TV Data and Technology

    The importance of driving technology and data enterprise innovation to meet the changing needs of marketers.
    • David Phillips, President & COO, NLogic
    • Spencer Charters, VP, Data & Advanced Advertising, Corus Entertainment
    11:00 - 11:30 am
    Full Pass
  • PANEL: CONVERTING CONTENT

    joined by content marketing leaders who have worked in digital businesses for most of their careers to discuss the role data and technology play in content curation and creation.
    • Alexandria Shannon, Director of Business to Government Products, Torstar Digital
    • Erin Elofson, Country Manager, Canada, Pinterest
    • Paul Cowan, VP Enterprise & SMB Marketing, Shutterstock
    • Zoe Share, President and Chief Executive Schmoozer, Schmooz Media
    11:30 - 12:30 pm
    Full Pass
  • Lunch

    12:30 - 1:30 pm
  • Case Study: TWITTER

    Laura Pearce, head of consumer marketing at Twitter in Canada, will delve into the "FONK" phenomenon.

    Laura Pearce
    Head of Consumer Marketing

    Twitter

    1:30 - 2:00 pm
    Full Pass
  • Case Study: LOOKER

    Playing the Field: Maximizing event ROI and impact with data

    Kathryn Petrini
    Territory Development Manager

    Looker

    2:00 - 2:30 pm
    Full Pass
  • Case Study: PC FINANCIAL

    Data Science and Marketing: How to build your own attribution model

    Andresa Karine Andrade
    Data Scientist

    PC Financial

    2:30 - 3:00 pm
    Full Pass
  • CASE STUDY: THE WEATHER NETWORK - PELMOREX CORP

    Unlocking deep marketing insight by connecting online and offline behaviour

    Bala Gopalakrishnan
    Managing Director, Data Solutions

    The Weather Network

    3:00 - 3:30 pm
    Full Pass
  • Case Study: McDonald's Canada

    Storytelling with Data: Using Social Listening to Impact Business Decisions

    Rashel Hariri
    Digital Social Media Manager

    McDonald's Canada

    3:30 - 4:00 pm
    Full Pass
  • Cross-Channel Marketing and Digital Analytics

    See real life use cases of cross-channel marketing data integrated into one analytics experience

    Kimberly Te
    Managing Consultant

    Keyrus

    4:00 - 4:30 pm
    Full Pass

KING 2

  • King 2 Programming Begins at 1:30 PM

    8:45 - 12:30 pm
  • Lunch

    12:30 - 1:30 pm
    Full Pass
  • Media ROI: More than just KPI

    Learn how the Mondelez Canada Analytics team took to evolve Media ROI from just a KPI to a process that drives analytic insights driving marketing and business impact.

    Julie Anne Philip
    North America Analytics Director

    Mondelēz International

    1:30 - 2:00 pm
    Full Pass
  • Predicting Behaviour with Loyalty Data and Social Media

    From recommending films to customers to customizing guest experiences, learn how Cineplex applies loyalty data to their marketing practice.

    Ikjyot Singh Kohli
    Senior Manager, Data Science and Analytics

    Cineplex

    2:00 - 2:30 pm
    Full Pass
  • Turning Unstructured Location Data into Marketing Intelligence

    Using location and foot traffic data from Metro, Sobeys Loblaws, learn how MiQ was able to generate new insights and strategy

    Matt Sotebeer
    VP Solutions Engineering

    MiQ

    2:30 - 3:00 pm
    Full Pass
  • Deep Learning in Marketing

    How Deep Learning in AI can be leveraged in everyday marketing activities.

    Pramod Dogra
    Senior Manager, Advanced Analytics

    Shoppers Drugmart

    3:00 - 3:30 pm
    Full Pass

KING 3

  • The Expo opens at 8:00 AM. King 3 Programming Begins at 11:00 AM

    8:45 - 11:00 am
  • INTERACTIVE WORKSHOP: Do You Really Know Me?

    This session is an interactive working session where you will create new and different ways to evolve the customer buying experience with AI.
    • Nathalie Burstein-Woods, Chief Marketing Officer, Liquid Analytics
    • Scott Kavanagh, Client Solutions, Liquid Analytics
    • Vish Canaran, Chief Design Officer, Liquid Analytics
    11:00 - 12:00 pm
  • A New Source of Prospect Data

    Locating, qualifying and engaging with a new source of leads

    Brad King
    VP Sales & Marketing

    Mitaa Data

    12:00 - 12:30 pm
  • Lunch

    12:30 - 1:30 pm
  • Bias + Your Media Plan

    Learn what drives bias in your marketing, how you can have data regulate bias in your media plan, and how you can avoid having bias hamper your success.

    Mick Higgins
    Chief Marketing Officer

    Caddle

    1:30 - 2:00 pm
  • Training for the next Olympics: How CBC’s using UX research to prepare for the next games

    Faster, higher, stronger…. And smarter too!

    Karen Stephen
    Standard Manager, Digital Production

    CBC

    2:00 - 2:30 pm
  • Leveraging The Power Of Location Data (PANEL)

    Presented by The Location Based Marketing Association (LBMA)
    • Asif Khan, Founder & President, Location Based Marketing Association (LBMA)
    • Georgia Sapounas, Director of Digital, Canadian Olympic Committee
    • Samantha Yarwood, Formerly Director of Marketing, Starbucks
    2:30 - 3:30 pm


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CONTACT

Olivia Kitevski

Conference Manager

416-645-3756 x4

Some of our 2018 speakers include:

Ze Frank Chief R&D Officer at Buzzfeed

Marijke Waddell Vertical Lead, Global Business Marketing at Facebook

David Phillips President & COO of NLogic

Erin Elofson Country Manager, Canada for Pinterest

Spencer Charters VP, Data & Advanced Advertising at Corus

Phil Hussey President & Managing Partner at 89 Degrees

book your pass today!