pick a track, any track

Pick a track, any track!

Conference season is upon us! It’s a busy but exciting time of year for the Data Marketing Toronto team. We’ve already announced a ton of A-list speakers and you can find out what they’ll be covering by checking out the program. Our Customer Service Manager, Sarah, wrote about how you can save sessions and have your custom schedule emailed to you right from our website!

With multiple tracks running at once, it can be confusing to figure out which session you should attend. Like a music festival where your two favourite artists always end up playing at the same time, it’s a balancing act to make sure you, our delegate, have access to the speakers and sessions that are relevant to you.

Here’s an overview of the Day 1 themes to help you get the most of your day. (Stay tuned for our Day 2 breakdown!)


After settling in with breakfast on Day 1, the morning is dedicated to keynotes and panel discussions. The Transparency Panel is one of our most anticipated talks – from CEOs to marketing leaders to associate team members – everyone can gain something from this discussion about the importance of Transparency. Discover why companies value transparency and how they’re championing it in their own organizations. We also reserve up to 15 minutes for Q&A from the audience at the end of each panel, so keep your questions top of mind.

Where? King 1
When? 9:00 AM


We can’t stop talking about our Compliance Workshops. These hour long sessions will take you through an overview, provide recommendations for your business, and discuss business case examples with time for your questions at the end. We’ve heard time and time again from marketers that they want to have a better understanding of new privacy laws – now here’s your opportunity.

Where? King 1
CaPCA & PIPEDA – 1:30 PM
GDPR – 2:30 PM
CASL – 4:00 PM


Our speakers are incredibly talented marketers, but we wanted to tap into their expertise creating meaningful change within their organizations. The Internal Transformation track is hosting 30 minute Breakout Talks aimed towards leaders who aren’t afraid to shake up the status quo. Today’s marketing teams are dynamic and speakers from Air Canada, Loblaw Digital and Environics Analytics will speak on their experiences creating change from within.

Where? King 2
When? 1:30 – 5:30 PM

And that’s just a peek at Day 1! Check out the program and build your personalized schedule ahead of November 19th to make the most of your time at Data Marketing Toronto. Check back next week for a dive into the best conference tracks on Day 2.

-Olivia Kitevski, Conference Manager