Pick a Track Part 2

Pick a track, any track! (Part 2)

In case you missed it, here’s our breakdown of Day 1.

Now for an overview of the Day 2 themes to help you get the most of your time at the  event.  If one of our conference days catches your eye, don’t forget that 1-day passes are on sale.


Ze Frank, Chief R&D Officer of Buzzfeed and viral video pioneer kicks off a creative morning with a keynote speech about the intersection of Data and Creativity. We caught up with Ze earlier this month for an interview which we’ll be posting as part of our Industry Insiders series. Anyone working in media will be able to appreciate this talk about the evolving industry. Ze’s keynote will be followed by a panel on Customer Experience where panelists from FinTech, Hospitality, and Cannabis discuss how they bridge the physical and digital divide. Before lunch, our final panel of the morning is about Converting Content – content creation through a data driven lens. We’re in for a fascinating discussion about how AI will affect the creative industries and dive deeper into how we find the content we’re looking for.

Where? King 1
Ze Frank Keynote – 8:45 AM
Customer Experience – 9:30 AM
Converting Content – 11:30 AM


We hear time and time again that the best way to learn at a conference is by example. That’s why we’re devoting an entire afternoon to real world business case studies by some of your favourite brands. These 30 minute sessions will take you through the challenges, processes and solutions explored by companies like Twitter, McDonald’s, Canada Post and more.

Where? King 1
When? 1:30 pm – 5:00 pm


What’s the most powerful tool in the data-driven marketer’s toolkit? Some of our speakers agree that it’s Analytics. In this track you’ll hear from analytics leaders from Mondelēz, CBC, and Cineplex about the application of loyalty data, UX analytics, Deep Learning and more.

Where? King 2
When? 1:30 – 5:00 PM

This is just an overview, there’s even more content on the King 3 stage accessible with a $25 Expo pass. Hopefully this gives you a great idea of what type of content interests you the most and can maximize your day with a little planning!

-Olivia Kitevski, Conference Manager