Get More on the Expo Floor
Our Conference Manager Olivia has already walked us through Day 1 and Day 2 of the Data Marketing Toronto Conference. But what about our third stage? King 3 (located on the expo floor) has many great sessions from our sponsors and exhibitors. You can get an even better idea of the cutting-edge marketing technology solutions offered.
Here are just a few session suggestions to get you started…
Privacy-First Marketing – A New Competitive Advantage
Continuous news around data breaches, privacy indiscretions and increased awareness of how our data is being used against us has rapidly eroded consumer trust in brands, social platforms and governments alike. Paul Marek, Founder & CEO of MiDATA.io, will show you how Privacy-First Marketing creates a massive competitive advantage for marketers.
When? November 19, 10:45 – 11:15 am
Location Based Marketing Panel
Join our official partner the Location Based Marketing Association (LBMA) for a rousing discussion about innovation at the intersection of people, places and media. This panel features Georgia Sapounas, Director of Digital for the Canadian Olympic Committee and Samantha Yarwood, former Director of Marketing for Starbucks. Georgia and Samantha will me joined by moderator and LBMA President Asif Khan.
When? November 20, 2:30 – 3:30 pm
Bias + Your Media Plan
Many marketers think marketing is about the latest tech, growth hack, or way to game Google. But it’s not. At its heart, marketing is about people. Caddle CMO Mick Higgins will walk through what drives bias in your marketing, how you can have data regulate bias in your media plan, and how you can avoid having bias hamper your success.
When? November 20, 1:30 – 2:00 pm
And just a reminder, we’re less than two weeks from the show! See you there.
– Kirk Jennings, Marketing Manager