A customer-centric marketing strategist across paid, owned and earned. Sarah works on a strategy from the insights derived from clean and smart data sources (Social, Digital, Market Research) . She has experience working in media and entertainment, CPG, retail, liquor/wine, professional services, financial services (banking and insurance) and association industries.
Recently a keynote speaker at IAB Canada’s MIXX Canada event on social analytics and intelligence to drive paid TV decisions and at Social Media Week discussing how to use social insights to drive content marketing decisions. Sarah has made multiple appearances as a guest lecturer at Schulich Business School for their MBA Marketing program. In 2014, she spoke at the Broadcast Research Council Gala on Social Insights for TV. Recently, she began leading a full day course on Social Media for IAB Canada.
With the data at our fingertips, the standards for a curated and personalized customer journey are higher than ever before. Understand how to use your data to its full potential and build a customer journey that achieves seamless movement through the funnel.