Vice President, Loyalty Program Strategy & Management
Peter Danforth has worked on the design of multiple Canadian loyalty programs in the FI and retail verticals. His backgrounds in applied mathematics and economics have allowed him to leverage emerging technologies and concepts in advanced analytics to solve complicated marketing problems. One of the original members of the PC Plus design team; Peter was able to see the loyalty project from concept to one of the largest loyalty programs in the country. Peter most recently was a part of the cross functional team of PC Plus team members, Shoppers Optimum team members, and vendors that built PC Optimum.
Loyalty has been the topic of the year, with Customer Experience and Customer Retention taking centre stage as marketers unlock their value. The Power of Loyalty Panel unites some heavy hitters in the loyalty space to talk machine learning, how data has improved the customer experience, and staying competitive. Your panelists bring perspectives from not-for-profit […]