National Lead, Customer Experience & Marketing
Monique Duquette is a marketing and customer experience executive with over 18 years of marketing and technology experience centered around driving revenue and superior customer experience. Working throughout North America, Monique has consulted with Fortune 500 companies across media & entertainment, retail, financial services, telecommunications, and consumer packaged goods on elevating their marketing and analytics to the next level.
Monique began her career in public relations and marketing where she devised and executed compelling initiatives in B2B and B2C marketing organizations. During this time, Monique developed a deep appreciation and unique understanding of how technology can be applied to better empower marketing organizations.
Monique then transitioned into marketing technology consulting where she helped senior-level executives of Fortune 500 brands develop, refine and execute on strategies related to digital asset management, direct response marketing, improved marketing operations and customer-centric marketing strategies.
A frequent industry speaker, contributor and thought-leader, Monique is currently SAS’ National Lead for Customer Experience & Marketing. Monique drives the go-to-market strategy across all industry verticals in Canada and is devoted to driving profitable growth for SAS customers through the strategic use of customer intelligence. A “customer fanatic”, Monique believes data is an organizations’ greatest asset and means of competitive differentiation, she consults with marketing and customer experience leaders across Canada to deliver strategies and best practices grounded in data and analytics that drive value and superior customer experience.