Director, Data & Analytics
Matt Anstett brings 10+ years of marketing experience across a broad range of industries. He started his career with data-centric companies like Nielsen and comScore where he gained a strong analytical base working with key Fortune 500 clients. Matt also spent several years helping to build out the fast-growing brand and subscriber base at SiriusXM Canada, in various roles managing the full customer lifecycle – acquisition/conversion, loyalty, retention, winback, and overall customer experience. Most recently, he was the lead on the pureHMV retail loyalty program.
In his role at Inbox Marketer, Matt helps to connect the dots and build bridges for clients relating to all things data and analysis, in order to help marketers build data-driven and effective marketing roadmaps.
Matt has a BBA from Wilfrid Laurier University, with a specialization in Marketing.
Learn how to organize and visualize the large volumes of data available to digital marketers in order to generate truly actionable insights. Understand which marketing communication reports matter, and see how to display data using performance dashboards to quickly and easily track, monitor and optimize for your KPI’s.