VP Digital Solutions
Janice Liu, VP Digital Solutions at Cossette media leads a team that drives performance marketing strategy for all of their clients across finserve, telco, ecomm and more. Janice has led and managed large cross-functional teams to achieve business objectives on both the agency as well as client side. At her previous role as Head of Digital Personalization and Campaign Optimization at CIBC, Janice developed and executed on short to long term digital sales strategies to achieve overall sales goals. An accomplished and seasoned marketer, Janice has over 10 years of experience in digital marketing, with a focus on performance and acquisition initiatives to drive online sales. Janice is passionate about technology and the ability to leverage digital interactions to drive personalized, client-centric experiences.
Janice earned her Bachelors of Arts degree from McGill university in Political Science. Her career in the digital space began during her time at McGill was put to use to support various charity organizations she was a part of. After graduating university, Janice gained experience working in the fashion wholesale industry, which led to her owning her own e-commerce business in 2011, a time when e-commerce was only beginning to flourish and make great advancements in Canada and the United States.
With the data at our fingertips, the standards for a curated and personalized customer journey are higher than ever before. Understand how to use your data to its full potential and build a customer journey that achieves seamless movement through the funnel.