Derek is a private sector Trusted Advisor for CASL – Canadian Anti Spam Legislation. He has written “CASL Compliance: A Marketer’s Guide to Email Marketing to Canadians” to help organizations determine what they can do with electronic messaging.
In a distinguished career of well over three decades, he has consistently combined entrepreneurial spirit with street-smart marketing while working with major international brands as well as small – mid-sized businesses.
Derek is Managing Partner of Newport Thomson, a data & email compliance partner based in Toronto. Their CASL Keep™ program can bring an organization to full compliance within 60 days by executing the 5 stages of CASL compliance. Derek is also the Publisher of Blazon.Online a curated portal featuring great content for marketers.
Educated in Marketing at University of Toronto, Derek applies creativity to his business strategy while placing a strong emphasis on results. At one point in time, seven of the nine brands handled by his full service ad agency were #1 in their categories in Canada.
The Canadian Anti-Spam Legislation made changes this year that came into effect on July 1st, 2017. This Town Hall will clarify and challenge some of the confusing and problematic aspects of the new Anti Spam Legislation. Email marketers are facing challenges understanding and complying with the current rules in place. Our panel of experts and […]