President and COO
David Phillips is President and COO of NLogic. NLogic is privileged to work with Canada’s largest broadcasters, advertising agencies, and advertisers helping them make sense of their audiences, campaigns and programming through software and data. David is a frequent speaker at industry conferences on a wide range topics related to data, next generation broadcast advertising and future trends.
David began his career selling classified ad space to car dealers in London, England. Luckily for all concerned, he’s not doing that anymore. He has a master’s degree in modern European culture, something which has never been useful since. His obsessions include politics, history, cycling, music and clouds and he is blessed with a wonderful wife and two beautiful sons.
The entire media landscape continues to undergo a paradigm shift driven by technology adoption and alternative platforms of content consumption. Upcoming changes include the introduction of new approaches to proven media like TV, including programmatic ad buying, increased targeting capabilities and richer audience measurement via set-top box data. These changes will result in opportunities and […]