VP Advertising, Sponsorship and Communications
American Express Canada
David Barnes, Vice President of Advertising, Sponsorship and Corporate Communications at American Express Canada, is a storied marketing veteran who has spent his career developing innovative marketing campaigns and unique approaches to corporate affairs and public relations.
For more than 30 years, David has played an integral role in positioning American Express as the world’s preeminent financial services brand across the United States, United Kingdom, and Canada. Since assuming his current post, David has overseen the launch of a string of successful Amex Canada launches from the Front of the Line program to the Cloud 10 airport experience at Toronto Pearson. In addition, his partnership team oversees numerous programs within the arts across the country.
In his current role, David oversees a talented team of marketing professionals who are responsible for growing and nurturing the American Express brand in Canada. Under his leadership, Amex Canada and its products have become synonymous with outstanding service and unparalleled customer experience, thanks to his team’s efforts in advertising, public relations, social media, sponsorships and events.
Loyalty has been the topic of the year, with Customer Experience and Customer Retention taking centre stage as marketers unlock their value. The Power of Loyalty Panel unites some heavy hitters in the loyalty space to talk machine learning, how data has improved the customer experience, and staying competitive. Your panelists bring perspectives from not-for-profit […]