David Barnes

David Barnes

VP Advertising, Sponsorship and Communications at American Express Canada

David Barnes, Vice President of Advertising, Sponsorship and Corporate Communications at American Express Canada, is a storied marketing veteran who has spent his career developing innovative marketing campaigns and unique approaches to corporate affairs and public relations.

For more than 30 years, David has played an integral role in positioning American Express as the world’s preeminent financial services brand across the United States, United Kingdom, and Canada. Since assuming his current post, David has overseen the launch of a string of successful Amex Canada launches from the Front of the Line program to the Cloud 10 airport experience at Toronto Pearson. In addition, his partnership team oversees numerous programs within the arts across the country.

In his current role, David oversees a talented team of marketing professionals who are responsible for growing and nurturing the American Express brand in Canada. Under his leadership, Amex Canada and its products have become synonymous with outstanding service and unparalleled customer experience, thanks to his team’s efforts in advertising, public relations, social media, sponsorships and events.

The Power of Loyalty – Panel

King Ballroom

When it comes to retail, knowing your customers’ buying habits is invaluable. How can we reward their loyalty and keep them engaged?