Carl Boutet

Carl Boutet

Retail Strategy & Commercial Lead at Genetec Retail

Carl is a retail strategist with over 20 years of operational, marketing and merchandising experience. He has worked across a full array of retailer environments from the very large, such as 10 years with Costco Wholesale to working as a strategy consultant for a group of 800 independent retailers across Canada. His focus is on bridging the physical/digital divide or what he calls the analytics fueled intersection of algorithms and outcomes. He is presently retail strategy & commercial lead for Genetec’s retail practice. He holds an MBA from Queen’s University and advises on several retail innovation labs. 

Measuring Experience

King 1 - Breakout Sessions

How do we measure experience? Currently the ecosystem relies on Surveys and unstructured data. Carl Boutet will explore how retailers can measure, and thus improve, their customer experience.

Innovate
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