Director, Marketing Research, Marketing and Commercial Products
With over 20 years’ experience conducting research engagements, Ani has directed large qualitative and quantitative projects that have spanned different audiences, countries and cultures. Her research work has been conducted with business, consumers, sales representatives and employees in North America, Europe, Asia and Australia.
Ani has been with Canada Post since 2006 and prior to that held the role of Vice-President for a research firm, Phase 5. She holds a M.Ps. in Industrial and Organizational Psychology from the Université de Montréal and since 2006, holds the position of Director, Marketing Research at Canada Post.
Learn how today’s marketers can find new customers and increase the value of existing ones by leveraging the power of physical with digital marketing channels and the role of sequencing in your marketing messages. The latest neuroscience research conducted by Ipsos’ Neuro and Behavioral Science Center shows the impact of integrated campaigns on consumer attention, […]