Andrew Schiestel

Andrew Schiestel

President, tbk Creative & Founder

LightenCASL

Andrew Schiestel is a Canadian technology and marketing entrepreneur.

He’s the president at tbk Creative, a web design and digital marketing agency with 20 staff members. In 2016, the company was awarded “Small Business of the Year” at the London Chamber of Commerce Business Achievement Awards, and for 2018, tbk Creative has been named both top “Web Design” provider (for three consecutive years – 2016, 2017, & 2018) and top “Online Marketing” provider in London, Ontario by Consumer Choice Award.

Schiestel is also a co-founder of AODA Online. In Ontario, companies with over 50 employees, and public sector companies of any size, must legally ensure their new websites are accessible to people with physical disabilities (WCAG 2.0 guidelines). AODA Online scans websites for accessibility errors and provides web teams additional instructions on how to build accessible websites. Since its inception in 2013, AODA Online has become one of Canada’s most popular web accessibility softwares, having been used by hundreds of groups across the country.

In 2014, Schiestel was asked to serve as a director on the Board of Directors of the London Chamber of Commerce, where he now currently acts as the Chamber’s President (Chair) for the 2017 / 2018 fiscal year.

Through Schiestel’s work with the London Chamber, he became heavily involved in public policy on both federal and provincial matters. From 2014 – 2016, through the London Chamber’s Government Affairs Committee, he served on taskforces that produced federal policy papers on how to reform Canada’s Anti-Spam Legislation (CASL) and how to fuel job growth through innovation, in addition to one provincial policy paper on how to regulate the sharing economy. In 2017, he authored a second London Chamber policy paper on CASL reform and currently serves on a Canadian Chamber taskforce regarding the same.

In 2017, with the assistance of a team of advisors, Schiestel founded Lighten CASL Inc. (o/a #LightenCASL), a not-for-profit organization committed to seeing CASL improved, so that it’s easier for companies to comply with while still protecting consumers.

Schiestel’s articles on digital marketing and the digital economy have appeared in The Globe and Mail, Financial Post, and The London Free Press.

CASL: Town Hall

King Ballroom

The new Canadian Anti-Spam Legislation came into effect on July 1st, 2017. This Town Hall will clarify and challenge some of the confusing and problematic aspects of the new Anti Spam Legislation. Email marketers are facing challenges understanding and complying with the current rules in place. Our panel of experts and pundits will set it […]

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