National Retail Marketing Director
As National Retail Marketing Director for Morguard, Andrea Tushingham oversees a portfolio of 21 shopping centres across Canada. Prior to joining Morguard in 2008, Andrea held senior marketing positions at Cadillac Fairview Corporation, including Director of Marketing for Woodbine Centre, Erin Mills Town Centre and Toronto Eaton Centre. She served as Director of Tenant Relations at Cadillac Fairview’s flagship office property, Toronto Dominion Centre, and Director of Marketing for Vaughan Mills, the first shopping centre to be built in Canada in 14 years. In 2006 Andrea formed her own company and became a sought-after consultant for many shopping centres, most notably CrossIron Mills in Calgary. In addition to earning Certified Marketing Director (CMD) and Certified Retail Property Executive (CRX) accreditations through the International Council of Shopping Centres (ICSC), she has been the recipient of multiple awards from both from the ICSC and the Building Operators and Management.
New developments in mobility analytics—used to understand patterns in consumer movement—offer great promise, especially for marketing and real estate decision makers. Combining best practices in processing big spatial data with privacy-friendly lifestyle segmentation, mobility analytics allows shopping centres and bricks-and-mortar retailers to identify who’s visiting their locations and when their visits take place. By quantifying […]