Associate VP, In-Store Technology, Connected Retail
Alex leads the in-store technology CX roadmap at CTC (Canadian Tire Corporation). Prior to joining CTC, Alex led the Strategic Innovation & Data Science division at Sears Canada’s Initium Commerce Lab. Before pivoting to the retail industry, Alex spent 6 years in the digital agency industry, including Isobar Canada and FCB working with high-profile brands, including LEGO, Mondelez, and HBC, and previously in the research industry working with clinical data scientists.
In his teens, he had his first taste of launching a startup. While not quite a unicorn, this experience shaped his career. In 2004 he was instrumental to the founding of Medworxx, a healthcare startup which exited in 2015. That year he cofounded LifeNode AI, a hackathon finalist spinoff.
Today, Alex brings a pragmatic passion for innovation drawing upon insights from across industries, the startup ecosystem, and academic research communities. His focus is on new growth strategies including products & services, business models, markets, and partnerships.
The anatomy of a modern marketing team is dynamic. What are the skills your team needs to succeed in the modern landscape? Hear from leaders who have successfully built teams to launch new digital strategies, how they did it, the challenges they have encountered. They will weigh in on talent needs (and shortages) as well […]