Founder and President
Data Insight Group (DiG)
Emma Warrillow is the founder and President of Data Insight Group Inc. (DiG), and has more than twenty-years experience in the corporate and consulting side of customer management and marketing analytics in a variety of industries (banking, insurance, telco, technology, business services etc.). Her humble and personable approach to mentoring and making data make sense to her clients has made Emma a highly respected and visible expert in the fields of both data analytics and marketing.
Prior to founding DiG, Emma thrived in the financial services sector for two of Canada’s major financial institutions (Royal Bank of Canada and Bank of Montreal), where she oversaw a team of analysts, predictive modellers and programmers. As Lead Analyst Emma played a vital role in leveraging customer data, modeling and developing customer relationship management (CRM) solutions.
Today, as Chief DiGGer, Emma takes great pride in the team of passionate database and analytics professionals that she has brought together, and how their ‘DiG Tactical Unit’ seamlessly complements their client’s teams, ensuring the successful support and achievement of their goals. Emma holds a Masters degree in Management Sciences (University of Waterloo) and an undergraduate degree in Mathematics and Statistics (Queen’s University), and is uniquely qualified to understand the analytics and business of customer relationship strategies.
Her relentless curiosity about this industry and where it is headed fuel her passion for assisting her clients and developing new and creative marketing initiatives. She is a recognized expert in her field, highly sought-after speaker, and was recently named one of the Top Women in Direct Marketing (by DMN).
Emma makes data make sense.
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