The Expert Series – Sarah Thompson and Janice Liu of Cossette

Sarah Thompson is VP Strategy (ST) and Janice Liu is VP Digital Solutions (JL) at Cossette, a fully integrated marketing communications agency that offers a full range of avant-garde communications services.

Sarah and Janice will be running the ‘Creativity in the Customer Journey’ workshop at 2:30pm on Nov. 21 at Data Marketing Toronto.

“We don’t have a canned approach to customer journey except to say that we focus on the customer view of their journey and their jobs, task and emotions.”

Download the full interview now.

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The Expert Series – Jaspreet Sandhu of  TIFF

Jaspreet Sandhu is the Director of Loyalty & Engagement for the Toronto International Film Festival (TIFF). TIFF is a charitable cultural organization with a mission to transform the way people see the world through  film.

Data empowers me and the organization with clear proof on the changes that need to be initiated.

Jaspreet will be speaking as part of “The Power of Loyalty” Panel on November 21st at 9:30AM.

Download the full interview now.

 

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Connecting For Action – Canada Post 

A neuromarketing look at how direct mail works with digital advertising in integrated campaigns to optimize consumer attention, emotional engagement and brand recall.

How do today’s consumers consciously and unconsciously engage with different forms of advertising media – direct mail, email, display and pre-roll video, specifically?

Download The Full Study Now

 

Canada post study

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The Expert Series – Matt Lattanzio of  Weight Watchers Canada

Matt Lattanzio is the Digital Marketing Manager at Weight Watchers Canada. Weight Watchers has been inspiring and helping people adopt a healthier and happier lifestyle for more almost 50 years.

Our members want a personalized experience. They expect us to known them and support their journey.

Matt will be speaking about Sequential Programmatic Advertising on November 21st at 2:00PM.

Download the full interview now.

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Provalis Voice Of The Customer Data Analysis

With the rapid growth of social media, email and chat rooms, customers increasingly communicate to and about companies and their products/services in text-based sources. Despite their high value, many organizations prefer to avoid analyzing comments because it can be time-consuming and difficult to sort through the enormous quantity of text data to manually classify and/or identify relevant comments. 

Text Analytics technology overcomes this obstacle and helps many organizations understand customer preferences, perceptions and needs.

Provalis Research is a world-leading developer of text analysis software with ground-breaking qualitative, quantitative and mixed methods programs. Provalis CEO Normand Peladeau will be speaking at Data Marketing Toronto.

Download the full whitepaper now.

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SAS Maximizing Moments Of Truth

Reacting to our customer’s “moments of truth” will require unique, personalized responses in real time that transcend traditional marketing and span channels and devices. This is more than marketing maturity: it’s the new marketing imperative.

Using contextual data in conjunction with the type of predictive analytics applied by Jason’s bank to determine the what, when and where for customer o ers can provide bene ts well beyond marketing and customer experience.

 SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 83,000 sites make better decisions faster. Monique L. Duquette, National Lead, Customer Experience & Marketing at SAS will present Lions, Tigers and Bears… AI! keynote on Nov. 20 at 10:45 a.m.

Download the full whitepaper now.

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The Expert Series – David Barnes of  American Express Canada

David Barnes is the VP of Advertising, Sponsorship, and Communications at American Express Canada. American Express Canada has been providing premium experiences in travel and financial services for well over  50 years.

The modern consumer is more willing than ever to divulge personal information, but it’s critical that we are leveraging that information to create a more enhanced and personal experience.

David will be speaking as part of “The Power of Loyalty” Panel on November 21st at 9:30AM.

Download the full interview now.

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