The Expert Series – Sarah Thompson and Janice Liu of Cossette

Sarah Thompson is VP Strategy (ST) and Janice Liu is VP Digital Solutions (JL) at Cossette, a fully integrated marketing communications agency that offers a full range of avant-garde communications services.

Sarah and Janice will be running the ‘Creativity in the Customer Journey’ workshop at 2:30pm on Nov. 21 at Data Marketing Toronto.

“We don’t have a canned approach to customer journey except to say that we focus on the customer view of their journey and their jobs, task and emotions.”

Download the full interview now.

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The Expert Series – Jaspreet Sandhu of  TIFF

Jaspreet Sandhu is the Director of Loyalty & Engagement for the Toronto International Film Festival (TIFF). TIFF is a charitable cultural organization with a mission to transform the way people see the world through  film.

Data empowers me and the organization with clear proof on the changes that need to be initiated.

Jaspreet will be speaking as part of “The Power of Loyalty” Panel on November 21st at 9:30AM.

Download the full interview now.

 

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Connecting For Action – Canada Post 

A neuromarketing look at how direct mail works with digital advertising in integrated campaigns to optimize consumer attention, emotional engagement and brand recall.

How do today’s consumers consciously and unconsciously engage with different forms of advertising media – direct mail, email, display and pre-roll video, specifically?

Download The Full Study Now

 

Canada post study

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The Expert Series – Matt Lattanzio of  Weight Watchers Canada

Matt Lattanzio is the Digital Marketing Manager at Weight Watchers Canada. Weight Watchers has been inspiring and helping people adopt a healthier and happier lifestyle for more almost 50 years.

Our members want a personalized experience. They expect us to known them and support their journey.

Matt will be speaking about Sequential Programmatic Advertising on November 21st at 9:30AM.

Download the full interview now.

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